It all Counts Campaign

NHS Cambridgeshire & Peterborough have asked us to share information on their new ‘It All Counts’ campaign which launched today and aims to raise awareness of the importance of hydration.

The ‘It All Counts’ campaign focuses on raising awareness of the importance of hydration, in particular in our over 65s local population. It reminds local people that staying hydrated helps you to stay healthy and prevents common effects of dehydration such as constipation, urine infections, headaches and other illnesses.  Campaign activity reminds local people that staying hydrated isn’t just about drinking water – hot drinks, fruit juices, even bowls of soup and other fluid rich foods such as yoghurts, jelly and ice lollies can all help keep you hydrated – it all counts!

NHS Cambridgeshire and Peterborough would welcome any support in helping to raise awareness locally within your local communities. A poster is attached and further images and resources including leaflets and posters are available to download from the campaign webpage 

Thank you for your support with this important campaign to help keep our local communities hydrated and healthy.

Shared on behalf of Cambridgeshire and Peterborough Integrated Care System